Types of digital marketing

It can be a complete minefield when you’re trying to figure out which type of digital marketing is going to be right for your business. Everything sounds amazing, often promising the same things; but which type of digital marketing is going to be right for you? In this article, I hope to shine a bit of light on the subject so you can make the right choice for your business.

 
 

Pay Per Click (PPC)

FACEBOOK: The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla eu pretium massa. Aenean eu justo sed elit dignissim aliquam. Nullam sit amet nisi condimentum erat iaculis auctor. Donec eu est non lacus lacinia semper.

INSTAGRAM: The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla eu pretium massa. Aenean eu justo sed elit dignissim aliquam. Nullam sit amet nisi condimentum erat iaculis auctor. Donec eu est non lacus lacinia semper.

GOOGLE: The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla eu pretium massa. Aenean eu justo sed elit dignissim aliquam. Nullam sit amet nisi condimentum erat iaculis auctor. Donec eu est non lacus lacinia semper.


CONTENT MARKETING

SOCIAL MEDIA POSTS: The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus.

PUBLIC RELATIONS (PR): The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus.


SEARCH ENGINE OPTIMIZATION (SEO)

SEO stands for “search engine optimization.” It is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with PPC however, to get ranked above your competition takes a lot of work.

Typical Cost: $1000 - $2000 / Month


INFLUENCER MARKETING

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AFFILIATE MARKETING

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